Calling all entrepreneurs, please, stop launching new penny auction sites. Today I saw an ad for Poor Daddy's Penny Auction House, and while I like the name and the simple cartoon-ish feel of the logo, I found myself saying,"Really, does the world really need another penny auction site?"
I know we're in a recession and you don't have anything better to do. I know you can buy the software out of the box for less than $1,000. I know you don't have to know anything about computers or even have a phone number. I know running these sites require no special knowledge or expertise, even the inventory you can buy straight off of Amazon.com. I know, I know. But does the world really need another penny auction site?
The problem is that while anyone can go through the steps above, very few people can do them well. Running a business requires business sense, and when you create a virtually identical copy of a website that already has 95 (literally, 95!) copycat sites out there, you are an idiot.
Take some advice and start a blog about penny auctions. I promise it will be far more lucrative.