Of course, the merchandise is sold at MSRP, but if you lose big, you can salve your wounds a bit by buying the item for a not-terrible price. Say you blow 100 bids in a failed attempt to get that flatscreen TV -- Swoopo will give you $60 (100 bids at 60¢ each) off list if you buy it outright (and spot-checking a few items against Amazon suggests that Swoopo "list" is a pretty reasonable price).
- There's a tight time-limit: you only have an hour to redeem the bids
- You can do it while the auction is running -- but then you automatically lose.
- Free bids are excluded, of course.
- It isn't clear from the terms whether bids you buy at auction are valid: "vouchers" are excluded and auctioned bid packs are sometimes, but not always, referred to as "vouchers" on the site.
Of course, that assumes that there are a lot of bidders out there who think like I do. We'll see.