Many users, including me, noticed that BidCactus did not come back online Friday night as they said they were going to earlier Friday after going down for "improvements," according to a notice posted on the Bidcactus homepage and re-posted here on Penny Auction Insider. However, the site is now back up and appears to be running fine. I was hoping for some cool new updates, but couldn't see any difference in the appearance or operation of the site when I perused this afternoon. I contacted Bidcactus's Marjorie Almansi to ask about what was new that I wasn't seeing. Almansi said in an email message the the site had undergone internal improvements and that they would start featuring a variety of new items, but declined to ruin the surprise. I didn't see anything new this afternoon but Almansi assured me we can look forward to a "variety of cool new things that will be displayed every day on the site."
Looking forward to it!
In other news, PennyAuctionWatch had a cool story about how Rocky Bid auctioned off a signed baseball photograph, which the article points out can't be found on any other penny auction sites.
Read more!
Showing posts with label rockybid. Show all posts
Showing posts with label rockybid. Show all posts
Monday, August 24, 2009
Thursday, July 30, 2009
The Penny Auction Paradox or Why Users Flock to Swoopo
In earlier posts I began to flesh out ideas of safety in numbers and group dynamics surrounding the penny auctionosphere ("penny auctionosphere" term coined here and now by me: Thursday, July 30, 2009) and how the economic idea of pooling is present and how this concept makes auctions safer but also harder and more expensive to win.
The idea that the QWERTY keyboard, Blu-ray dvd players and English as the language of business have evolved to be (virtually) universally accepted is because certain products or situations require that all users behave the same way; this is the idea of pooling. The QWERTY keyboard has been proven not to be the most efficient layout of keys for quick typing, so why don't we change to a more efficient layout? The reason is that re-training millions of people to use the new keyboard would be more trouble than the gains are worth. Why Blu-ay as the standard for high definition DVD? Because electronics companies don't want to have to make a DVD player for each new format (remember HD DVD, It lost), consumers don't want to have to worry about getting the correct disk from Blockbuster, and content providers don't want to worry about making the correct number of each format, exc., exc. English has become the "universal" language because the world needed one and as the largest economy and most influential country, the US probably seemed like a good choice. I don't know the specifics on how English came to be the "universal" language, but it did, maybe it has to do with all that colonization. In penny auctions, a kind of pooling is also starting to take place. However, this pooling is less like Blu-ray and more like Ebay and Craigslist, perhaps the two best examples of "e-pooling." If you want to sell your old coffee table you post it on Craigslist. All people who want to sell old furniture sell on CL and all who want to buy also look there. There is no other practical way to sell used furniture anymore (newspaper classified are dead). Ebay is the same way.
With penny auctions the market is still highly fragmented (37 sites in the US and counting at last check) however, Swoopo is without doubt the standout industry leader. But this is an industry still in its infancy, so will the kind of expansion we have seen over the past year continue, or will one or several penny auctions come to dominate the industry? I think one would be hard pressed to argue that penny auctions require the type of pooling seen in Craigslist and Ebay, however there are benefits to going with the industry leader that are becoming more apparent.
Users flock to Swoopo because the site has a professional layout and is perceived to be trustworthy, especially when compared to many of their peers who's penny auction sites look like they are being run out of a garage in Mexico. I won't name names here but just go down the list in the directory on PennyAuctionWatch.com and you will see what I mean about quality. With Swoopo, users can feel safe that they will get their products and that the site is not manipulating or gaming the system on the back-end to cheat them - others have been accused of doing so. In this sense, Swoopo represents a type of pooling, one based on safety in numbers.
Yet the concept of safety in numbers in the penny auctionosphere is kind of ironic because the more users who to go to Swoopo, the harder and more expensive it becomes to win auctions. There are deals to be had at the lesser known sites, like RockyBid selling a car for little more than $1, but there is also risk. So does herd mentality make sense in penny auctions? Sure, humans always do what others are doing when they know no better, but the key to being successful at penny auctions is finding the credible and less popular sites. How does one do this? I just analyze the market, I don't play the game.
Read more!
The idea that the QWERTY keyboard, Blu-ray dvd players and English as the language of business have evolved to be (virtually) universally accepted is because certain products or situations require that all users behave the same way; this is the idea of pooling. The QWERTY keyboard has been proven not to be the most efficient layout of keys for quick typing, so why don't we change to a more efficient layout? The reason is that re-training millions of people to use the new keyboard would be more trouble than the gains are worth. Why Blu-ay as the standard for high definition DVD? Because electronics companies don't want to have to make a DVD player for each new format (remember HD DVD, It lost), consumers don't want to have to worry about getting the correct disk from Blockbuster, and content providers don't want to worry about making the correct number of each format, exc., exc. English has become the "universal" language because the world needed one and as the largest economy and most influential country, the US probably seemed like a good choice. I don't know the specifics on how English came to be the "universal" language, but it did, maybe it has to do with all that colonization. In penny auctions, a kind of pooling is also starting to take place. However, this pooling is less like Blu-ray and more like Ebay and Craigslist, perhaps the two best examples of "e-pooling." If you want to sell your old coffee table you post it on Craigslist. All people who want to sell old furniture sell on CL and all who want to buy also look there. There is no other practical way to sell used furniture anymore (newspaper classified are dead). Ebay is the same way.
With penny auctions the market is still highly fragmented (37 sites in the US and counting at last check) however, Swoopo is without doubt the standout industry leader. But this is an industry still in its infancy, so will the kind of expansion we have seen over the past year continue, or will one or several penny auctions come to dominate the industry? I think one would be hard pressed to argue that penny auctions require the type of pooling seen in Craigslist and Ebay, however there are benefits to going with the industry leader that are becoming more apparent.
Users flock to Swoopo because the site has a professional layout and is perceived to be trustworthy, especially when compared to many of their peers who's penny auction sites look like they are being run out of a garage in Mexico. I won't name names here but just go down the list in the directory on PennyAuctionWatch.com and you will see what I mean about quality. With Swoopo, users can feel safe that they will get their products and that the site is not manipulating or gaming the system on the back-end to cheat them - others have been accused of doing so. In this sense, Swoopo represents a type of pooling, one based on safety in numbers.
Yet the concept of safety in numbers in the penny auctionosphere is kind of ironic because the more users who to go to Swoopo, the harder and more expensive it becomes to win auctions. There are deals to be had at the lesser known sites, like RockyBid selling a car for little more than $1, but there is also risk. So does herd mentality make sense in penny auctions? Sure, humans always do what others are doing when they know no better, but the key to being successful at penny auctions is finding the credible and less popular sites. How does one do this? I just analyze the market, I don't play the game.
Read more!
Monday, July 20, 2009
Something for nothing, nothing for something
Like my co-blogger, I'm a big fan of Penny Auction Watch, and like him, I was amused by the win of a Honda Insight for $1.24. Amused but a little dismayed.
The truth is, a penny-auction site makes money so long as the average product goes for 2% of the the purchase price (given the usual arrangement of a 50¢ bid and a 1¢ increment). That is not a very high bar and it's bad for everybody (except the winner) when a site can't maintain even that standard. First of all, it sets up unrealistic expectation in unsophisticated users, and a more-realistic skepticism in the sophisticated ones.
Second, if a site gets itself into financial jeopardy (as the aptly named Rocky Bid seems likely to do), its investors might very well pull the plug. When that plug gets pulled, what do you think the people who have bought big bid-packs will get? Let's not always see the same hands. That's right, Bobby: nothing. Bupkis, zip, nada, niente. And that's bad for all penny auctions and all penny-auction bidders.
And I wonder what's going to happen in with this auction of Michael Jackson tickets. I'm guessing that the King of Ped-- oops, I mean the King of Pop, I'm guessing that the King of Pop is not going appear, so: does the winner get his bids back? Do all the other participants get their bids back? What about people who bought bid-packs just so they could participate?
Probably, the bidder who paid $8.59 for a pair of tickets worth $12,000 is not going just accept his money back. If I were him, I would be all about, "Give me the $12,000 refund that the auction house is getting from the promoter!"
Otherwise, some lawyers are going to be getting rich.
Read more!
The truth is, a penny-auction site makes money so long as the average product goes for 2% of the the purchase price (given the usual arrangement of a 50¢ bid and a 1¢ increment). That is not a very high bar and it's bad for everybody (except the winner) when a site can't maintain even that standard. First of all, it sets up unrealistic expectation in unsophisticated users, and a more-realistic skepticism in the sophisticated ones.
Second, if a site gets itself into financial jeopardy (as the aptly named Rocky Bid seems likely to do), its investors might very well pull the plug. When that plug gets pulled, what do you think the people who have bought big bid-packs will get? Let's not always see the same hands. That's right, Bobby: nothing. Bupkis, zip, nada, niente. And that's bad for all penny auctions and all penny-auction bidders.
And I wonder what's going to happen in with this auction of Michael Jackson tickets. I'm guessing that the King of Ped-- oops, I mean the King of Pop, I'm guessing that the King of Pop is not going appear, so: does the winner get his bids back? Do all the other participants get their bids back? What about people who bought bid-packs just so they could participate?
Probably, the bidder who paid $8.59 for a pair of tickets worth $12,000 is not going just accept his money back. If I were him, I would be all about, "Give me the $12,000 refund that the auction house is getting from the promoter!"
Otherwise, some lawyers are going to be getting rich.
Read more!
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